In this online workshop, you'll be guided through how to build your own professional Artist website that you can manage yourself and sell work from.
Learn it all at your own pace for a fraction of the cost of a professionally made website, while growing your audience & online presence. Avoid all the common pitfalls & frustrations of making a bad DIY artist website that you might never want to update again, and instead actually learn the skills to get your website earning you an audience (and an income!)
This Online, Go-at-your-own-pace Workshop Focuses on:
- Making a beautiful and functional website on Squarespace with a proper domain name (e.g. www.yourname.com)
- Setup a professional email that matches your website domain name (e.g. [email protected])
- Build a Gallery page with photos of your art that works for web, and some good ways to photograph your work
- How to write an Artist statement, bio & CV
- Pages that can attract sales & commissions and get people to contact you while minimising spam
- An online store where you can sell original art & prints, or facilitate your art sales to private buyers
- Simple SEO tricks to help Google find your website & your work
- How to look at analytics to see who is looking at your website & what they're interested in
- Make a newsletter so you can contact collectors and nurture an audience of genuine supporters of your work
Hey there, I'm Hannah
An artist based in Florence, Italy, and drawing & painting instructor at the Florence Academy of Art. Before I entered the art world, I was a designer, and I built websites for 11 years. I've learnt the hard way how to build a website with as little fuss as possible and I'd like to show you how I do it.
In the art community not many artists have a really good website. Websites can be a headache to create, and IF we finally build one we 'set & forget' - leaving them to lay forgotten in a dusty corner of the web, or putting it in the 'too hard / too expensive' basket indefinitely. The thing is, they're so important to your professional artist career you can't afford not to have one these days (and no, Instagram doesn't count as your professional artist website when gallerists, serious collectors and panels for grants & awards are looking you up).
You put many hours of love & labour into your work - it is an investment to create it. I'd like to help you make the most of the tools out there; With a professional website you can sell your art on, get taken seriously by awards & grant panels, get found by galleries and showcase your art exactly how you want to.
I'd like to share with you 10 years of knowledge, all my hard-earned lessons, packed into a simple, fun workshop that will save you thousands of dollars in design & development costs. Why? Because it's about time artists had a website as good as any other successful creative business!!
Hannah took the daunting process of creating my own website (and one which I had been avoiding for years) and made it into an exciting, creative and enjoyable process where she was with me every step of the way. Hannah has deep knowledge about and extensive expertise in building a website and brings her artistic and designer's eye to the look and feel of the site. Hannah helped me create a website that is unique to me, reflects who I am and how I want to represent myself in the world as an artist, and Hannah had many ideas to make my website and me stand out. I am thrilled with my finished website, and Hannah has also equipped me with the skills to make updates on my own. Thank you so much Hannah, for taking me over this mental hurdle and helping me professionalise as an artist!
-Jo Miller, Painter, South Africa
Hannah Sutton is top tier when it comes to designing a website. Her vast knowledge of web development and design is what makes her so great to work with! She has excellent contributions and is able to bounce ideas resulting in a beautifully choreographed website. Couldn’t say enough nice things!
Here's Everything We'll Cover
Website Setup
- How to build your website in Squarespace
- Setup a custom domain name (like www.yourname.com)
- How to setup a professional email
- Choosing a theme and creating pages that work for artists
Content Creation
- Home Page: What's important when making a good home page
- How to write an Artist Statement, Bio & CV with examples, templates and resources to help guide you.
- Taking good photos of your work for your gallery - the three best ways to do it (including the hack phone trick to stop glare on your paintings!)
- An overview of other useful images you should consider for your website
- How to properly title and compress images for web
- Creating page layouts in Squarespace for your About, Gallery, Home, Commissions & Contact Pages
Sell Your Work Online
- How to setup E-Commerce on your website to sell your art
- Setup a store for prints or original artworks
- Introduction to PayPal, Stripe & Shipping
Marketing Tools
- Setup Email Campaigns & connect a mailing list (an overview of Mailchimp & Squarespace Campaigns)
- Make a newsletter signup form & an email template
- Make a contact form that minimises spam emails
- Connect your website with Instagram & social media
- Google SEO tips & tricks
- How to use the Analytics tools to see your site visitors
- Maintaining your website
Start Date: This workshop is now live & taking enrollments. When you signup, you get unlimited course access for 12 months
Delivery: Online through the Teachable Platform. Recorded Video lessons to go at your own pace with supporting text documents
Investment: 250 Euro
